Jun 12th, 2025 12:00pm
Shaping the Future of Luxury Travel: Meet the UJV Product Team
Behind Every Destination | A Team Curating Travel with Vision, Craft and Care
Jun 12th, 2025 2:00pm
Shaping the Future of Luxury Travel: Meet the UJV Product Team
Behind Every Destination | A Team Curating Travel with Vision, Craft and Care
At the heart of Ultimate Jet Vacations is a team whose pulse beats in rhythm with the world’s most captivating destinations. From five-star suites perched on volcanic cliffs to barefoot rituals on Caribbean shores, the UJV Product Team curates more than a portfolio — they craft the very canvas of our travel advisor community’s success.
This is the team responsible for shaping the product strategy behind UJV’s global offering — a collection that spans continents and climates, but always delivers one thing: meaningful luxury.
Beyond Product: A Culture of True Partnership
Led by Joanie Maro, Director of Product, this team is more than a connector of dots. They are the connective tissue between local flavor and global strategy — building deep-rooted relationships with hotels, ground providers, and tourism partners to ensure every itinerary feels intentional, immersive, and inimitably UJV.
Over the past year, the team has expanded UJV’s global footprint — launching new regions like Europe, Africa, and Hawaii, while refining legacy markets like the Caribbean, Mexico, and the Maldives. Behind the scenes, they’ve elevated the advisor experience through improved booking flows, deeper destination content, and stronger on-the-ground partnerships.
But what sets this team apart isn’t just growth — it’s heart. The Product Team doesn’t just sell destinations; they live them. They’re driven by curiosity, grounded in care, and committed to every hotel and advisor they serve. Every decision reflects long-term vision and true partnership.
Faces of the Team: Passion in Practice
Meet the passionate individuals behind the portfolio — a team of builders, connectors, and storytellers
Joanie Maro
Director of Product
Former archaeologist turned luxury product strategist, Joanie blends a deep reverence for culture with sharp operational acumen. From launching UJV Europe to growing on-the-ground guides across Italy and France, her approach is rooted in advocacy: for partners, for advisors, and for extraordinary travel.
Ana Hubble
Product Manager – U.S., Hawaii, South Pacific, Asia & Maldives
With a sales background and an eye for transformation, Ana has built UJV’s Hawaii and South Pacific portfolios from the ground up. Her strength lies in building trust — being the kind of partner hotels want to grow with and the kind of teammate that makes excellence a habit.
Arianna Soddu
Product Manager – Europe
With over 13 years in luxury hospitality partnerships, Arianna infuses UJV’s regional portfolio with European finesse and event expertise. Her strategic mindset, creative vision, and deep-rooted relationships with top-tier hotels and local experts are redefining the European experience for our travel advisors.
Stefany Jones
Product Manager – Caribbean & Mexico
With extensive wholesaler and hotel experience, Stefany is revitalizing UJV’s Caribbean and Mexico offerings. Her ability to merge data, instinct, and relationships is paving the way for stronger supplier partnerships and a smarter, more responsive product mix.
Mariana Chamorro
Partner Marketing & Experiences Manager
Hospitality runs in Mariana’s veins — and marketing is her medium. Bridging the gap between product and storytelling, she leads co-branded campaigns with intention, flair, and ROI. She is a champion for visibility, crafting campaigns that drive engagement, revenue, and recognition for our partners.
More Than a Department — A Collective Mindset
What binds the UJV Product Team is not titles or territories, but a shared ethos: communicate constantly, collaborate openly, and care deeply. Wins are celebrated in real time. Setbacks are debriefed with transparency. Every call, every launch, every rollout — it all circles back to the advisor experience.
Whether it’s refining a suite of ultra-luxe villas in Mexico, onboarding a local tour company in Italy, or co-creating a marketing campaign in Fiji, the team acts as stewards — not just of product, but of relationships, reputation, and vision.
As Joanie puts it: “We’re not just sourcing hotels. We’re building trust. We are extensions of our partners. And our goal is always to create a product that advisors love to sell — and clients never forget.”
Looking Ahead: What’s Next?
In the months ahead, the Product Team is doubling down on elevating UJV’s 5-star hotel portfolio and expanding experiential ground services — with special focus on Europe, Hawaii, Mexico, and the Caribbean. The aim is simple but ambitious: create seamless, story-rich journeys that go far beyond hotel stays.
This is luxury, curated with purpose. This is Product, done the UJV way.